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The Italian market offers interesting opportunities for vendors of software solutions and technology products. However, many Finnish companies are suspicious of the country. Read more why you should consider Italy as your target country.
Are you involved in a technology or software company? Are you considering the next target markets for your business? Don't opt out from Italy.
The Italian market offers interesting opportunities for vendors of software solutions and technology products. However, many Finnish companies are suspicious of the country. Many have been here on holiday, not so many have done business here. Italy is considered a difficult market, and cultural differences and language issues might make you doubtful. The political situation in Italy may also worry you.
Italy is the third largest economy in the euro zone and the eighth largest in the world. It is also Europe's second largest manufacturing country. Can you afford not to consider it as a target market?
The Italian industrial strategy aims to increase investments in innovation, to reform the industry and to accelerate the digitalisation of the economy. This is reflected in concrete business opportunities in many areas: Retail and banks, for example, are investing heavily in digitalisation, and intelligent traffic solutions are being built in major cities and motorways. Healthcare and manufacturing industry are also being digitized rapidly.
Small and medium-sized enterprises are the backbone of Italian industry, and the size of the company is below the EU average. Here, even the small ones are successful in networking and can do business with big customers. This is good news for Finnish companies. in many other markets, you might have difficulties in getting to meet big players.
And what about politics? Italian politics includes loud, aggressive conversations and often quite unrealistic promises. Speeches and deeds do not necessarily go hand in hand, but you should not be frightened. Companies are continuing their activities and investments, despite of whoever is governing in Rome.
However, Italy is not a country of quick wins, and success requires long-term work - one year of work may be needed to make the first deals. Many Finnish companies have been successful in Italy. Here are some examples:
Will your company be the next success story?
Email marjaana@dreamex.it
Dreamex Consulting di Karjalainen Marjaana
Via Coronelli 6
20146 Milan, Italy
Tel: + 39 348 222 1847
Your success - our passion
Italy has renewed its Public Procurement Code. Some of the highlights of the new Code include digitization of procedures, regulation of below-threshold contracts and elimination of the prohibition on "cascade subcontracting"
Personal relationships and networking are important in Italy. Building and maintaining good relationships with colleagues, clients, and other stakeholders is key to success.
Matti Lilja will join our partner consultant network
Emilio is a multi-cultural globetrotter, ready to help software and technology companies in their market entry to Italy.
The Team Finland network of Italy has collected practical advice on the business environment and market entry.
Italian companies continue to invest in digital transformation: Most of the medium-large companies are planning to target resources on artificial intelligence (52 %) and the Internet of Things (37 %) over the next three years, and 71 % are aiming to strengthen cybersecurity.
The Italian market offers interesting opportunities for vendors of software solutions and technology products. However, many Finnish companies are suspicious of the country. Read more why you should consider Italy as your target country.
Have a look why you should invest in Italy and what to expect if you do!
Italy is developing a smart road system with drone stewards and sensors
The digitization of the Italian manufacturing industry offers interesting opportunities for technology providers as markets grow at an annual rate of 30 percent.
Italy is a European leader in the use of recycled materials in the production system. How did Italy become a champion in circular economy?
With increasing alarm over cyber-attacks Italian companies invest to keep their data safe: In 2017 expenditure increased by 12 %, and the market exceeds one billion euros.
The new National Energy Strategy sets out ambitious goals for energy efficiency and sustainability
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